Content is a key pillar in scaling digital retail sales revenue and so the development of compelling lifestyle content is core to how we grow brands. CRAFTWORK creates dynamic lifestyle content that enhances brand promotion and audience engagement while generating more qualified traffic to our partner brand’s official Ecommerce stores. The more qualified traffic produces higher Ecommerce conversion rates and increased online revenue for our valued partners. The CRAFTWORK content team manages all aspects of the lifestyle effort from talent, stylists, studios and equipment to locations and final editing.

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